How do you turn an academic report into a viral video? The Rauch Foundation challenged Duarte to solve this puzzle as they re-launched the Long Island Index in January.
The Long Island Index aims to reveal the challenges and opportunities facing Long Island through the collection of unbiased data. Like many academic documents, the reports are dense with information and aren’t intended to reach a broad audience.
When they launched their last two reports, the Rauch Foundation sought Duarte’s help creating a video to introduce their report at an event filled with academics, foundation supporters and those with an interest in the future of Long Island. Following the event they published the video online. Since these projects were tailored to introduce several other presentations, Duarte built videos resembling self-animated slides that highlighted key data and findings in the reports.
But this year, the Rauch Foundation had bigger goals. Instead of focusing only on the launch event, they hoped to craft a video that had more online appeal. The more clicks, the better. Both the leaders at Rauch and the creative minds at Duarte knew that they needed to think outside the box if they were going to turn zoning laws into entertainment. Luckily, the Rauch leaders were open to new ideas and suggested an RSA-style animation.
The Rauch and Duarte teams worked together to winnow all of the report’s findings down to five minutes worth of content. The team wrote a voiceover script suited to the casual type of conversation you might hear between friends in a coffee shop. When the actor Brian Dennehy generously agreed to read the voiceover, the Duarte writers adjusted the script to suit his voice.
After the script and voiceover were completed, a team of Duarte designers and producers created visuals to accompany the script and produced a video showing the animation. The final product was showcased at the launch of the new Index and has now begun its campaign to reach as many online viewers as possible.
At Duarte we’re always working to try and find new ways to move people to action. We’re happy that the Rauch Foundation gave us this opportunity to take sociology and make it fun for the masses!
We are in the midst of a “Visual Thinking Revolution” and leaders in all types of organizations are embracing visual thinking as a literacy of the future.
Source: MBA Career Service Professionals (click to enlarge)
This revolution’s “tipping point” came earlier this year at the International Forum for Visual Practitioners annual conference, which drew 100 visual practitioners from across the globe. The panel I moderated with Business Models Inc. CEO Patrick van der Pijl and Doodle Revolution’s Sunni Brown kicked off the conference with an expansive discussion on the future of visual thinking. Captured by three different graphic recorders in real time, we explored 10 significant external forces that are fueling the Visual Thinking Revolution:
We live in an increasingly VUCA world. Vulnerable, Uncertain, Complex and Ambiguous. Each day we’re bombarded with too much noise and not enough signal. Visual thinking helps us break down complex problems into simple pictures (Thank you, Dan Roam for showing us the way to make ideas come alive on the back of a napkin!)
Advances in neuroscience and fMRI technology demonstrate that our brains are more creative and imaginative when operating under reward vs. threat conditions. If you want to create reward conditions that encourage participation, use simple, welcoming, hand-drawn pictures that everyone can understand. Want to create threat conditions? Hefty text-driven, data-filled, bullet-pointed PowerPoint presentations should get you there in no time.
Best selling authors are codifying their “magic”. Thanks to Nancy Duarte’s bestselling Slide:ology and Resonate, Dan Roam’s Back of the Napkin books and Blah, Blah, Blah, and Alex Osterwalder and Yves Pigneur’s Business Model Generation we’re creating a whole new leadership discipline around visual storytelling and visual modeling in service of business and innovation.
Technology gives us exciting new tools. Wide adoption of touch screen tablets and accompanying apps enable easy, real-time, visual capture and sharing of ideas. Some app recommendations include: Adobe Ideas, Sketchbook Pro, Bamboo Paper, Penultimate, Art Set.
Viral channels spread the word—and pictures. Millions of animated RSA videos were watched and shared in 2011, with the TED talks by Sir Ken Robinson and Dan Pink on creativity and innovation converting even the most left-brained thinkers to the power of visual communication.
Mainstream media catches on. Beyond traditional supporters like Fast Company, 2011 saw coverage in mainstream journalism, with stories on visual thinking featured in Harvard Business Review, The Washington Post and CNN.
New sources of talent and training proliferate. Sensing a growing demand for visual skills, new kinds of training are popping up, ranging from one-day workshops, such as “Introduction to Graphic Recording” to online seminars and virtual learning.
“Design Mania” becomes a movement. With no end in site for the excitement surrounding design as a strategic competence, visual thinking is riding the coattails of IDEO and Stanford’s d. school, which have pimped the value of Sharpies and post-its.
New investors and incubators emerge.Design-based angel funds and start-up incubators are catching the visual-thinking fever, realizing that superb customer experience may trump over-hyped technology. It’s no secret that a napkin sketch is the ultimate low-res prototype.
New audiences arise. Perhaps most significant, is the demand and excitement expressed by new audiences. Visual thinking is NOT just for artists. It’s for business people, entrepreneurs, NGOs, government leaders, teachers, kids. Nor is it just a Western phenomena; visual thinking is going global, from Asia to Africa to South America. Wherever you find good ideas and stories to tell, you’ll find visual thinking.
If you’re still not convinced that the Visual Thinking Revolution has arrived, what could be better proof than the Saturday Night Live parody of the visual thinking-inspired UPS commercial.
Looking forward, we can expect that each of these emerging trends will only get stronger. The world will be more complex and overwhelming. Adaption of new technologies will accelerate. Companies will continue to chase growth in the midst of new competitors and customer demands. People will seek out communicative leaders who can help us feel safe, grounded, understood and inspired in the midst of all of this noise and uncertainty. The question is who among us will be the first to embrace the full potential of visual thinking as individual and organizational catalysts for leading innovation and change, helping make our work more meaningful and productive.
At this time of year when we when we have made promises to do things differently— eat healthier, hit the gym more— how about also resolving to wield a marker in service of communicating new ideas and possibilities? It doesn’t matter if you think you “can’t draw;” visual thinking isn’t about artistic ability, but about passion for innovation and change. The revolution is calling: pick up your pen and change the world!
Lisa Kay Solomon is a guest contributor to the Duarte Blog. Lisa is an adjunct professor for the California College of the Art’s new MBA in Design Strategy. She teaches visual thinking as a mandatory literacy for innovation leaders of the future as part of her Innovation Studio course.
Dan Roam schools me on creative process. His new book, BLAH BLAH BLAH, offers awesome tips on how to utilize visual and verbal concepts to refine ideas to their most pure state.
Dan Roam uses an animalistic metaphor to explain how your brain processes information, and reveals how to help facilitate communication between our verbal and visual minds. That and more in his new book, BLAH BLAH BLAH.
Dan Roam used the rules of verbal grammar to build a Visual Grammar Graph that bridges the gap between verbal and visual concepts. Vivid Grammar is featured in his new book, BLAH BLAH BLAH.
