I have two pieces of big news about MacWorld to share. Firstly, the upcoming January 2009 expo is the last time Apple will show up to their own party.
That’s kinda like Jim Jones not showing up for the Kool-Aid, but I guess there’s a time for all things to end.
Secondly, yours truly will be presenting at the MacWorld on Wednesday the 7th. I’m speaking in the O’Reilly Media booth (#2210) at 11 AM to deliver a presentation called “Pimp my Slide”. (Gosh, I love my publisher.)
Then, from 1 to 2:15 PM on Wednesday, I’m speaking at the Users Conference in the Create track and will be presenting “Using Visual Thinking & Design to Transform Your Next Presentation (US914)” . Maybe I’ll present with PowerPoint instead of Keynote to boycott Apple’s non-support of their own cult.
Winter/Spring: Workshops at Duarte Design in Mountain View
February 22 to 25th: VizThink conference in San Jose
March 17, 18 or 19: Presentation//reboot with Garr Reynolds
Topic: Event
Tags: Apple, Event, macworld, speaking
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Josh Hemsath
December 17th, 2008
1:45 pm
Reading posts like this makes me realize how much the Mac community doesn’t get it.
What company, other than Apple is forced to make product announcements during the post-holiday slump? MacWorld, especially during a recession, will only hamper Apple’s ability to stay a lean organization, and put energy into products and updates, rather than “one more thing.”
Secondly, it’s not “their own party.” It’s a party that’s been called in their honor for nearly 25 years. Really, it’s for the users to get together and share information about how they use their favorite product. Does Apple need to be present for that to happen? However, Apple bailing on WWDC–that would be heresy. Apple’s presence at WWDC benefits both itself, and the participants. Apple’s presence only benefits the organizers and the participants who show up to gawk at the next latest and greatest.
I’d be curious to see how well User Groups are doing right now. I always thought those to be a more effective dissemination of information and experience with Macs (esp. the ones specific to a trade).
If UG participation is down, and Apple is bailing on MacWorld, perhaps this is a sign of the times. Perhaps both users prefer to get their information (and support) elsewhere. Maybe expensive conferences that only make sense for those geographically situated nearby, are no longer the means for the Apple user community to congregate. Maybe Apple is right, and the Stores function as a hub (or as Apple said upon their inception, “a MacWorld every week”).