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The Nickelodeon Logo Guide –or– An Unconventional Lesson in Branding
Pretty surreal, huh? This is the official Nickelodeon logo guide from the ’90s, designed to keep one of the most versatile symbols in television history on track. For those of us in our twenties, it’s a little weird to think that while we were watching The Adventures of Pete and Pete, there were a bunch [...]
Topic: Design, Strategy
Tags: logo, logo logic, mtv, nickelodeon
Who says there’s no ‘D’ in Spirit Week?
This week, we’re getting back to our high school roots, and declaring Duarte Spirit Week!
Complete with dress-up days, prizes, and a field trip!
This year, we’ve got a pretty fun line-up…
MONDAY: Color Me Duarte Day
The corporate color palette has never looked so good.
TUESDAY: Shiny Shirt Day
Bringing the bling to the beginning of the week.
WEDNESDAY: Let’s Go [...]
Topic: Diary, Event
Tags: 80s day, crazy hat day, spirit week
The Trouble with Transitions, Episode 4
Today we get to see a rare glimpse of that most insidious of all transitions: the Random Transition.
Topic: Delivery, Design, Video
Tags: Business, humor, PowerPoint, presentation, random, slide, transition, Video
Don’t Get Discouraged, Fight for What’s Right!
In every Q & A I get the same question: I’m in a culture that thinks presentations are fine being hideous and ineffectual, what should I do? Here’s a quick video I produced for you guys, with an accompanying PDF, that will hopefully help focus your strategy on high-stakes presentations (where there’s the most pay-off). The Presentation Landscape [...]
Topic: Business, Delivery, Design, Message, Strategy, Video
Tags: Add new tag, High-Stakes, Ineffectual, Presentation Landscape, Strategy, Transforming Communication
Unique Storyboard Method: Receipt Tape
Presentations are only as good as the idea, visuals and delivery. Some visual thinkers challenged me to write a very short presentation about the power of visual thinking during these tough economic times. So I whipped out our presentation map and got to work. First, I considered my audience. I decided to gear my presentation [...]
Topic: Design, Strategy, Video
Tags: presentation, receipt tape, story, storyboard, visual thinking
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