Comments on: The Nickelodeon Logo Guide –or– An Unconventional Lesson in Branding http://blog.duarte.com/2009/07/the-nickelodeon-logo-guide-or-an-unconventional-lesson-in-branding/ Duarte Blog Tue, 07 Feb 2012 04:52:00 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Trey - Swollen Thumb Entertainment http://blog.duarte.com/2009/07/the-nickelodeon-logo-guide-or-an-unconventional-lesson-in-branding/comment-page-1/#comment-2011 Trey - Swollen Thumb Entertainment Tue, 25 Aug 2009 05:31:17 +0000 http://blog.duarte.com/?p=3729#comment-2011 What a find! I always praised Old School Nick for being so spontaneous and creative, and it doesn't phase me that it was "planned" spontaneity and creativity. I think that it's a good lesson for modern day designers. And don't forget that so many people hold the memories from this era so precious, so there's a lot of things that we can learn from Nick! What a find! I always praised Old School Nick for being so spontaneous and creative, and it doesn’t phase me that it was “planned” spontaneity and creativity. I think that it’s a good lesson for modern day designers. And don’t forget that so many people hold the memories from this era so precious, so there’s a lot of things that we can learn from Nick!

]]> By: Dean http://blog.duarte.com/2009/07/the-nickelodeon-logo-guide-or-an-unconventional-lesson-in-branding/comment-page-1/#comment-1720 Dean Thu, 06 Aug 2009 12:15:13 +0000 http://blog.duarte.com/?p=3729#comment-1720 Just as well you got this review in .. the Nick logo has just been killed ...and look what they're replacing it with ! http://tinyurl.com/mgoado Just as well you got this review in .. the Nick logo has just been killed …and look what they’re replacing it with !

http://tinyurl.com/mgoado

]]> By: Neil http://blog.duarte.com/2009/07/the-nickelodeon-logo-guide-or-an-unconventional-lesson-in-branding/comment-page-1/#comment-1699 Neil Wed, 05 Aug 2009 06:28:08 +0000 http://blog.duarte.com/?p=3729#comment-1699 Great share. I really enjoyed flipping through the 'book'. It drives home how one group handled that balance between consistency (that you always know who you're dealing with) and dynamism (that the people you're dealing with are flexible, interesting, and constantly evolving). RE: ade - of course branding is more than the logo - but how a company manages its logo can often be a guideline for managing the rest of the brand. I'm someone who's been thrust into branding and marketing a small company, one that doesn't have a thick notebook, thin notebook, colorful flipbook... while some people may feel constrained by rules like these, as someone without these guidelines, it can feel like you're flailing at a consistent brand. Great share. I really enjoyed flipping through the ‘book’. It drives home how one group handled that balance between consistency (that you always know who you’re dealing with) and dynamism (that the people you’re dealing with are flexible, interesting, and constantly evolving). RE: ade – of course branding is more than the logo – but how a company manages its logo can often be a guideline for managing the rest of the brand.

I’m someone who’s been thrust into branding and marketing a small company, one that doesn’t have a thick notebook, thin notebook, colorful flipbook… while some people may feel constrained by rules like these, as someone without these guidelines, it can feel like you’re flailing at a consistent brand.

]]> By: ade http://blog.duarte.com/2009/07/the-nickelodeon-logo-guide-or-an-unconventional-lesson-in-branding/comment-page-1/#comment-1670 ade Sun, 02 Aug 2009 18:52:07 +0000 http://blog.duarte.com/?p=3729#comment-1670 Nice post. However, I thought that a brand had means more than just the rules for designing the logo. Interesting. Nice post. However, I thought that a brand had means more than just the rules for designing the logo. Interesting.

]]> By: Louis St-Amour http://blog.duarte.com/2009/07/the-nickelodeon-logo-guide-or-an-unconventional-lesson-in-branding/comment-page-1/#comment-1647 Louis St-Amour Wed, 29 Jul 2009 17:54:53 +0000 http://blog.duarte.com/?p=3729#comment-1647 I was wowed by the Nickelodeon Logo Logic photos: what a fun presentation of what is actually a rather dry topic! I felt compelled to read the entire guide, because it was so well put together, unlike the last commenter's "thick notebooks" (which I've also had to deal with). While tiny, it felt like a presentation itself, yet in a kid-friendly picture-book format. And now I'm an "expert in logotology" ;-) Nice find! I was wowed by the Nickelodeon Logo Logic photos: what a fun presentation of what is actually a rather dry topic! I felt compelled to read the entire guide, because it was so well put together, unlike the last commenter’s “thick notebooks” (which I’ve also had to deal with). While tiny, it felt like a presentation itself, yet in a kid-friendly picture-book format. And now I’m an “expert in logotology” ;-) Nice find!

]]> By: Anson http://blog.duarte.com/2009/07/the-nickelodeon-logo-guide-or-an-unconventional-lesson-in-branding/comment-page-1/#comment-1643 Anson Wed, 29 Jul 2009 00:07:21 +0000 http://blog.duarte.com/?p=3729#comment-1643 It's not just Nickelodeon and MTV that have detailed rules for branding. Two big companies I worked for in the past ten years had strict guidelines as well, also documented in thick notebooks. They specified fonts, colors, acceptable variations, etc., etc. One was a major brand name brick-and-mortar and the other a high tech company whose customers were other corporations. The first advertised on TV and the second didn't market to the public so mass marketing wasn't the primary motivation. It was all controlling the message and the trademark. It’s not just Nickelodeon and MTV that have detailed rules for branding. Two big companies I worked for in the past ten years had strict guidelines as well, also documented in thick notebooks. They specified fonts, colors, acceptable variations, etc., etc. One was a major brand name brick-and-mortar and the other a high tech company whose customers were other corporations. The first advertised on TV and the second didn’t market to the public so mass marketing wasn’t the primary motivation. It was all controlling the message and the trademark.

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