I *heart* fan mail. There is nothing better than hearing from you guys. We’ve been getting so much mail that we’ve decided to take the load off by setting up specific accounts for different needs. Our goal is to stay better organized so we can respond to your questions faster.
If you’re interested in working with us on a project, contact: info@duarte.com
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All fan mail, and additional questions/comments go to: comments@duarte.com
We recently realized that “slideology@duarte.com” has been dropping emails into a black hole instead of our inbox, so if you’ve sent something in the last year, please send it again but one of the above addresses… we’re so sorry to have missed you.
I’d like to share one piece of mail that did make it through…because it is one of my absolute favorites. Admittedly I have received thank you notes on personal stationary from some cool people, like Phil Knight (Nike), Al Gore (VP), Warren Buffet (very rich nice dude), but this one takes the cake.

Isn’t that nice?
It’s from a guy named Scott Lynch who works at Sustain Dane, a nonprofit organization based in Madison, Wisconsin. He decided to apply slide:ology principals to his family’s holiday newsletter. He delivered the essential info of a holiday letter–what do you look like, what have you been up to, what are you thinking about? And to avoid the two pages of 10-point drivel, he made it visual so people with a 21st-century attention span could be entertained.


Great work Scott! Keep it up.
Topic: Diary
Tags: comments, e-mail, fan mail, info, slide:ology, training
Great job, Scott!
Your newsletter has the 2 key components of any good communication – a strong combination of quality (and witty!) content combined with strong design.
One should not be without the other (or in other words, what’s the point of being pretty if it ain’t effective!)
I’m a personal friend of Scott and his family. But first, I worked for Scott. That guy’s a genius and not in the traditional sense either. His ability to communicate his brilliance to average IQ’ers, like me, is pretty amazing.
When I received Scott’s holiday letter…er, Lynch Family Annual Report, I was all grins. It came on top of the usual run of the mill holiday letters that bored me to tears or had me curling my lip up in disgust.
For Scott to say that Slideology has changed his life and that his education has begun has put the task of “finding out more about this Slideology business” at the top of my priority list. I can’t imagine that guy getting more brilliant. It makes my head explode. You must be good. Real good.
Isn’t the point of the book to make presentations that don’t distract from the message? I like it when you talked about the difference between the number of words on a slide or graphic and the category it then fell into: report, teleprompter, presentation.
To me, this is overkill. I want the story, not an annual report. Yes, it is a very fun letter and a clever presentation, but the point is to not make your audience have an excuse to misunderstand, and the compelling info is probably better left in the form of the written letter. Graphics SUPPLEMENT, not replace. Just my two cents.
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Jordan Bowman
February 9th, 2010
12:03 pm
Awesome layout! It’s cool that we can use these principles in just about anything we do.