Why Resonate?

Two years ago, I set out to uncover how story applies to presentations. There seemed to be a story-like magic to the presentations that caused change and spread broadly. Since I already had the context of thousands of presentations my firm had created for smart companies and causes, I studied what I didn’t know: screenwriting, [...]

Topic: Message, Strategy
Tags: fretag pyramid, resonate, story arc, storytelling

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How to Spread Your Talk

If you have an important idea to spread, you’ll probably want it to spread beyond only the folks sitting in the room. Using social media tools can help give you and your idea further reach. Since it takes hours to prepare for a big presentation, it makes sense to get as much visibility for it [...]

Topic: Book Reviews, Strategy, Technology
Tags: autotweet, marketing, PowerPoint, SAP, social media, twitter, webinar

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What Does It Mean to Resonate?

Language and power are inextricably linked. The spoken word pushes ideas out of someone’s head and into the open so humankind can contend with adopting or rejecting its validity. Moving an idea from its inception to adoption is hard but it’s a battle that can be won simply by wielding a great presentation.
Presenting those ideas [...]

Topic: Book Reviews, Message, Strategy, Video
Tags: chladni plate, experiment, frequency, language, physics, resonate, science, transform your audience

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What’s in the President’s Briefing Book Anyway?

When I met with the CIA for very the first time to discuss presentation training, I was alarmed at how prevalent PowerPoint was in their culture. Apparently the analysts create reports in PowerPoint and then from those briefings, a subset of pages are pulled out and included in the President’s briefing book each morning. Oh [...]

Topic: Delivery, Strategy
Tags: CIA, garr, kawasaki, military, Nancy Duarte, nytimes, PowerPoint, tufte

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Book Cover Is Done! High Stakes = Demanding Creative Process

The first book cover design had near unanimous feedback that it looked too much like Seth Godin’s Tribes book:

Argh. We worked so hard on that cover and the creative process is so time consuming and demanding.
We HAD to go back to the drawing board since I’m a huge Godin fan, plus I didn’t want to [...]

Topic: Design, Diary
Tags: book cover, process, resonate

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