CNBC Calls Google Presenter a Johnson. Was that fair?

How important is the launch of a new product? Important enough to plan, rehearse, and script something comprehensible?
On CNBC, the newscasters compare today’s Google Nexus One launch with the iPhone launch Steve Jobs hosted just two short years ago. Here’s the clip, scroll forward to 3:44.

Steve Jobs definitely plans and rehearses more than this guy [...]

Topic: Delivery, Event, Strategy, Technology, Video
Tags: carmine gallo, cnbc, Delivery, google, nexus, steve jobs

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The Microsoft Office 2010 Public Beta Is Available, and We’re in It!

Let’s arrange a meet up.  How about inside PowerPoint?
Yep, it’s true.  Microsoft wanted those who use PowerPoint to have on-hand access to world-class presentation training within their software (yay!) and asked us if we would mind sharing some of our tips in the next release of their presentation software, Microsoft PowerPoint 2010.

We have had to [...]

Topic: Business, Design, Strategy, Technology, Tutorial
Tags: beta, duarte, microsoft, PowerPoint, PowerPoint 2010, presentation, Technology, training, Tutorial

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Yet ANOTHER Typeface Designed by a Car

Earlier this year, Toyota commissioned the design of a custom typeface to promote the release of the iQ–a car manlier than Andre the Giant spinning donuts in a dump truck on the deck of a pirate ship while AC/DC performs “Highway to Hell” in the back. In and of itself, this isn’t uncommon, of course; [...]

Topic: Design, Strategy, Technology
Tags: a6, car, hummer sans, iQ, toyota, typeface

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How Decker Made Me Different

Spending the day at Decker was delightful. Shortly after arriving, the transformation of my delivery techniques was well underway.
The meeting started at 9 a.m. in their San Francisco office. Their office is in a first-class building that is inspirational and professional. The path to their front door walks you through a zen-like garden with a [...]

Topic: Delivery, Diary, Technology, Video
Tags: audio, communication, decker, development, kelly decker, training

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Medical Communicators Tell Stories Too

Betsy Palay is the President of the Association of Medical Illustrators. She’s been a friend of Duarte’s for a few years. We connected around the concepts of making the complex simple. What could be more complex that showing how invisible things happen in our human bodies. Here are her insights into changes that have happened [...]

Topic: Business, Design, Interview, Technology
Tags: Betsy Palay, Medical Illustrators

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