The word “rhetoric” gets a bad rap as a form of oratory manipulation; I view it as a communication device. When used well, it can be very moving.  Prevalent in politics but not in business, let’s take a look at … Continue reading →

How important is the launch of a new product? Important enough to plan, rehearse, and script something comprehensible? On CNBC, the newscasters compare today’s Google Nexus One launch with the iPhone launch Steve Jobs hosted just two short years ago. … Continue reading →