Visualizing the Sun Food Agenda with Michael Pollan

Duarte had the distinct pleasure of working with bestselling author Michael Pollan to turn his ideas about sustainability and food systems into a visual presentation for the PopTech conference last month. Plan to eat your lunch in front of the computer today so you can enjoy his presentation:

It’s rare that we’ll work with such a [...]

Topic: Delivery, Video
Tags: food, michael pollan, poptech, S.T.A.R. Moment, story, Video

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Unique Storyboard Method: Receipt Tape

Presentations are only as good as the idea, visuals and delivery. Some visual thinkers challenged me to write a very short presentation about the power of visual thinking during these tough economic times. So I whipped out our presentation map and got to work. First, I considered my audience. I decided to gear my presentation [...]

Topic: Design, Strategy, Video
Tags: presentation, receipt tape, story, storyboard, visual thinking

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Did You?

Speeches, even historic ones, aren’t generally visual presentations. So Duarte Design didn’t really expect an invitation to provide visuals for the Inauguration (though we’re definitely available, should the need arise in the future).
Still, anyone interested in creating compelling presentations can learn a lot from President Obama.
The Duarte team gathered in our Town Hall on Tuesday [...]

Topic: Delivery, Message, Strategy
Tags: Big Idea, content, inspiration, messaging, story

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Cliché of the Week: Clip Art

True story: I was working with a client, reviewing his existing slides with him, and making notes as to what needed work. We came across a data slide containing a large piece of clip art, similar to the fellow you see here.
It was the only graphic in the entire presentation.
I impulsively reached for the delete key, [...]

Topic: Design, Message
Tags: Clichés, Design, story, Visuals

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Cliché of the Week: The Bullseye

We need to stay focused.
Our numbers are right on target.
We made our goal!
When someone says those words, does your brain instantaneously call up images like the one to the right?
It does? Good. Then your brain is functioning appropriately.
Clichés are perfectly normal and perfectly natural. Your brain was designed to retrieve visuals quickly, and clichés are [...]

Topic: Design, Message
Tags: Clichés, Design, story, Visuals

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