Ready for a quick design lesson?
Click on the picture to go to Joseph Sullivan’s list of Favorite Book Covers for 2008. (That one’s my favorite, by the way.)
Now, imagine you wrote a book this year. And your book just entered the market, along with the 172,000 other books published in the U.S. that year.1
And it’s [...]
Topic: Design
Tags: communication, Design, messaging, Visuals
Besides being a daily source of inspiration for many of us at Duarte, this year’s TED Conference also gave us a chance to flex some of our creative muscles and turn out a variety of nice presentations. Since we enjoyed working on these projects so much, we thought you might appreciate seeing how we approached [...]
Topic: Design, Strategy
Tags: Design, presentation, TED, Visuals
I recently read listened to The Making of a Chef by Michael Ruhlman, a fascinating and, ummmm… delicious journey into the world of the Culinary Institute of America. Ruhlman documented his experiences as a student at the Institute, and he brought those experiences to life with a richness I’ve rarely found in non-fiction.
I loved the book, [...]
Topic: Book Reviews, Design
Tags: food, imagery, photography, Visuals
True story: I was working with a client, reviewing his existing slides with him, and making notes as to what needed work. We came across a data slide containing a large piece of clip art, similar to the fellow you see here.
It was the only graphic in the entire presentation.
I impulsively reached for the delete key, [...]
Topic: Design, Message
Tags: Clichés, Design, story, Visuals
We need to stay focused.
Our numbers are right on target.
We made our goal!
When someone says those words, does your brain instantaneously call up images like the one to the right?
It does? Good. Then your brain is functioning appropriately.
Clichés are perfectly normal and perfectly natural. Your brain was designed to retrieve visuals quickly, and clichés are [...]
Topic: Design, Message
Tags: Clichés, Design, story, Visuals
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