TUESDAY MAY 26, 2009

Tips for Wrangling Committees

We recently completed a high-profile product launch presentation for a client. (No, it wasn’t the video above, but very similar!) When I reviewed my notes after the product launch, I discovered some important lessons about committee-wrangling.
Near the end of our three-month engagement, the launch date looming closer, I felt anxious about the flurry of changes [...]

Topic: Delivery
Tags: Client, Committee, presentation, Vision, Writing

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FRIDAY SEPTEMBER 5, 2008

Tricks for Getting to the Core of Your Story (Part 3)

DOUG NEFF

The thrilling conclusion to our 3-part series on Story-Coring tricks. Don’t skip part 1 and part 2!
3. Baptism by Fire
Sometimes you need to jump into the water before you know how to swim.
Stand-up comics do this all the time, trying out new material on an unsuspecting audience. Though not necessarily the most fun or comfortable, this [...]

Topic: Delivery, Message
Tags: messaging, story, Writing

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TUESDAY SEPTEMBER 2, 2008

Tricks for Getting to the Core of Your Story (Part 2)

DOUG NEFF

Part Deux in our 3-part series on finding the essence of your story. Read part one here.
2. Little Cards, Fat Markers
Get yourself a stack of index cards and a few Sharpie markers. Chances are, you already have an idea of some of the slides you want to have in your presentation, so use the [...]

Topic: Message
Tags: messaging, story, Writing

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FRIDAY AUGUST 29, 2008

Tricks for Getting to the Core of Your Story (Part 1)

DOUG NEFF

So you have a topic for a presentation and you’re ready to start building slides in PowerPoint, right?
Not so fast.
Before you reach for that mouse, you might want to spend some time getting your story straight. After all, presentations are basically just stories. And great presentations always come from great stories.
At Duarte, our clients come [...]

Topic: Message
Tags: brainstorm, messaging, PowerPoint, story, Writing

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